General content promotion and link building outreach: 1 follow up (to not get flagged for spam or burn bridges and ruin a professional relationship) The subsequent follow-ups should come at least 1 week after the previous one. We would recommend 5 working days for most campaigns. Instead, you should send the first follow up a few days after the previous email. Sending 4 emails within the span of 4 days is the fastest way to get flagged for spam, and ensure a blogger will never feature you or give you their time of day. It’s important to adjust the number of follow up emails based on who you are emailing and what you are asking. Sales follow up usually come after some sort of trigger event, in this case it’s the simple passage of time.īased on our experience, 1-4 follow up emails is a great idea, depending on the objective of the campaign and the importance of each target. Email tracking can also help you know if your emails are getting through to your contact. That’s why we recommend being cautious with your number of follow-ups. I’d like to start by saying that 91% of business emails are opened and read within the first 24 hours.Īdditionally, 90% of the replies you’ll get from the email will come within 24 hours as well.ĭoes that mean you should send your first follow up on the same day?Īt Respona, we understand that you risk permanently burning bridges if you come across as “spammy.” When Should You Follow Up?īefore we get deep into how to write a follow up letter, let’s first establish two significant points: timing and frequency. Gain access to the 3-step strategy we use to earn over 86 high-quality backlinks each month.Īuthor’s note: this article is dedicated to polite follow up email messages for business purposes, not a job search, job interview, job offers or any type of message sent to a hiring manager during the hiring process.
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