It's something that might seem easy at first but when you're staring down a color wheel, you're going to wish you had some information on what you're looking at. Take selecting the right color combination, for instance. While there are many tools out there to help even the most inartistic of us to create compelling visuals, graphic design tasks require a little more background knowledge on design principles. By understanding color theory, you can be more intentional in creating visuals that make an impact. The result means evoking a particular emotion, vibe, or aesthetic.Ĭolor is an important aspect, if not the most important aspect of design, and can influence the meaning of text, how users move around a particular layout, and what they feel as they do so. By understanding color theory basics, you can begin to parse the logical structure of color for yourself to create and use color palettes more strategically. Why Is Color Theory Important in Web Design?Ĭolor theory is the basis for the primary rules and guidelines that surround color and its use in creating aesthetically pleasing visuals.Consider this your introductory course, and we'll be covering the following topics: So can you.Īnd you can do this by learning color theory. So, while I wouldn't say I'm naturally artistic, I have learned how to create compelling visual content. And yet, I found a strength in data visualization at HubSpot, where I've spent most of my days creating infographics and other visuals for blog posts. I'm Bethany, and I will be the first to tell you that I'm not naturally artistic. I know what you might be thinking: "I don't know how to design awesome visuals. While text-based content is always important when seeking answers to a question, creating visuals such as infographics, charts, graphs, animated GIFs, and other shareable images can do wonders for catching your readers' attention and enhancing your article or report. When you're sifting through your News Feed, what tends to catch your attention? More likely than not, it's YouTube videos, pictures, animated GIFs, and other visual content, right?
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